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1160.70
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Updated:18 Sep, 2019, 15:59 PM IST

BSE
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Updated:18 Sep, 2019, 16:01 PM IST

Titan Industries was established as a joint venture between the Tata Group & Tamil Nadu Industrial Corporation in 1984.

Titan Company is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Company is the fifth largest integrated own brand watch manufacturer in the world.

The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Company transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Company reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 150 million watches world over and manufactures over 15 million watches every year.

With a license for premium fashion watches of global brands, Titan Company repeated its pioneering act and brought international brands into the Indian market. Tommy Hilfiger, FCUK, Timberland & Police as well as the Swiss made watch – Xylys owe their presence in the Indian market to Titan Company.

Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Company launched Tanishq, India's most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi–urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment.

Titan Company has also made its foray into eyewear, offering a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss etc.) and in–house brands – Titan, Eye+ and Dash which is an offering for children. The company has leveraged its manufacturing competencies and branched into precision engineering components & sub–assemblies, machine building & automation solutions, tooling solutions and electronic sub–assemblies. With over 1040 retail stores across a carpet area of over 1.4 million sq. ft. Titan Company has India’s largest retail network spanning over 220 towns. The company has over 370 exclusive ‘World of Titan' showrooms and over 150 Fastrack stores. It also has a large network of over 740 after–sales–service centres.

Titan Company is also the largest jewellery retailer in India with over 160 Tanishq boutiques and 2 Zoya stores, over 30 Gold Plus stores. It also sports over 270 Titan Eye+ stores. In addition the company retails personal accessories such as bags, belts, wallets and most recently perfumes under Skinn Brand.

Businesses

Watches

Titan’s core  business is manufacturing of watches. In the watch segment is has brands like Fastrack , Sonata, Nebula,Titan Raga,Octane, Zoop & Xylys –– a swiss made catering to premium segment of the market.Titan has acquired licence for marketing & distribution of  Tommy Hilfiger and Hugo Boss watches.

Jewellery

In this segment it' brand Tanishq has wide range of diamond, gold and platinum jewellery. In 2007–08 it introduced 5,000 new products including 427 pieces designed for the film Jodha Akbar .It has a retail network of 100 outlets.Under Tanishq are collections like Zoya, Aria, Moham, Aleya, Kudan & polki & many more.

Eyewear

Titan ventured in eyewear through its Fastrack brand.It has also introduced brands Titan eye+ that has wide range of contact lenses, prescription eyewear & sun glasses.

Others

It has also ventured into automation solution through Titan Automation Solution (TAS) and also in designing & manufacturing of trophies through Titan Trophée.

Milestones

Titan received the AWAAZ Consumer Award 2006, in the Consumer Durable Category as the Most Preferred Watch of the consumers.

Tanishq won the 'Best Store Experience' award from the Platinum Guild International, London.

2010

Titan Eye Plus launches world class Lens Manufacturing unit !
Tanishq was awarded the World Brand Congress Global Awards for “Brand Leadership” in Durables Category.

2011

Tanishq wins the coveted "Effie Awards"
TITAN has been ranked 10th among 16,000 of the brands studied across 9 cities in the ""The Brand Trust Report, India Study, 2011"".

2012

Titan Industries Ltd won a total of 3 awards at the ET retail wards which was held in Mumbai on the 18th of January 2012
Titan Industries Limited has been certified to "OHSAS 18001: 2007 " Management Systems.
Titan Industries won the Client of the Year award at the Campaign India Digital Media Awards 2012.

2013

Titan continues to be in Forbes Asia’s FAB 50 companies list for 2013 • Gold Award (the best in India) and Best–of–the–Best Award (among the top 5 in Asia Pacific) at the Retail Asia–Pacific Top 500 Awards 2013 • “Transformational Leader of the Year” Award for Mr Bhaskar Bhat, MD at Managing India Awards 2013 by AIMA • Best Governed Company Award 2012 from Asian Centre For Corporate Governance & Sustainability


 

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