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In a constantly changing technological environment faced with changing consumer tastes and behavior it is important for a business to evolve and re invent itself in order to stay competitive. Social media, Gamification and the proliferation of Smart Phones are the overwhelming trends of the times we live in and as a result Tanla has decided to focus on the areas of Social Gaming and Mobile Consultancy.
Social Games are disrupting the traditional gaming industry by transforming gaming into a service and making it free to play. Revenues are then generated through the sale of Virtual items, advertising and lead generation offers. The average revenue per paying user on social games is $34 per month. Continuous growth in smartphones and tablets will take the Social gaming market to new heights with the US market for Social gaming expected to be worth $5 billion by 2015.
Tanla's solution for Social Gaming
Tanla's "GameOn" platform would have been launched by the time you read this letter. Gameon enables the user to experience all nuances of social gaming such as participation in battles, tournaments and challenges.
Tanla has partnered with Electronic Arts to launch its popular racing game "NFS–The Run" on the "GameOn" platform. Gamers and Fans of this immensely popular game will for the first time be able to play this game against their friends, in tournaments, battles and challenges as well as power up their cars using virtual currency.
In addition to the above, we will be launching several new games on the "GameOn" platform during the course of the current fiscal.
Affordability and exponential growth of smart phones has created an urgent need for all types of businesses from banks, insurance companies, retail brands, media companies and even health and non–profit organizations to deliver their services through smart phones and tablets. Since the mobile is a device that is always with the consumer it is becoming the primary channel for all kinds of commerce.
Tanla has vast experience of 13 years in mobile telecom industry and possesses cutting edge technology to ideally meet the needs of these companies. Tanla has worked with world–renowned handset manufacturers like Nokia & Blackberry, media houses, television companies, carriers, leading memory card vendors & companies in varied industries and understands the dynamics of the mobile telecom market, the industry players and user preferences. This experience enables Tanla understand user behavior, think ahead of the curve and provide consultancy services encompassing strategy to application development.
Mobile consultancy business models offer fixed bid, time & material and revenue sharing options.
Tanla has acquired 12 new clients including global leaders in content publishing, media and retail brands.
Legacy Business and effect on last year numbers
To align with management decision to reduce operational and capital costs, Tanla has during FY 2013 consolidated its international connectivity to handle mobile payment and mobile platforms verticals. This has resulted in lower revenues yet retained healthy margins by reducing redundant administration expenditure. Invaluable financial and human resources released due to this consolidation have been deployed in niche products on mobile social networks. Going forward, Tanla will restrict its presence in these verticals to high–margin business portals.
Overall, the company has made good progress in yet another challenging year and is poised to grow and expand continuously. On behalf of the Board I take this opportunity to thank all the stakeholders for your valuable trust and seek your continued support while we refocus the business to build for the future.
Uday Kumar Reddy Dasari
Chairman and Managing Director