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Prime Focus (PFL) caters its services in media industry. It is the largest entertainment services company that offers creative and technology services to filmmakers in
It offers services that include camera rental, post production, digital intermediate, visual effects and animation for feature films, commercials and television.
The company started its journey in the year 1995 with a one non–linear editing system that provided packaging for many long form episodics. Within the period of two years Prime Focus emerged as a market leader in television packaging with 23 weekly shows being broadcast.
In 1997, the company forayed into advertising business. It purchased
In 2001, it was first to start high end film scanning and recording services. In the same year it started digital post production services for films. In the year 2003, the company brought
In 2004 the company was the first Indian company to offer Motion Control services using the only MILO motion control rig in
In the year 2006, the company started offering high end 3 Perf Super 35 camera rental that saved cost of production by 25%. In the same year the merged VTR and Clear thus led to entrance in
It also opened facilities in
Company acquired Post Logic Studios and Frantic Films VFX for US $ 43 million. This acquisition has led to addition of four new facilities located at
The company received two awards at London International Awards 2007 such as Gold Award for Cinematography for Happy Dent Advertisement and Silver award for Nike advertisement.
The company has received various awards for its Happy dent Advertisement as Asia Pacific Advertisement Festival 2007.2011
Prime Focus awarded 2D and 3D conversion of Harry Potter and the Deathly Hallows (7A) by Warner Brothers.
UTV Motion Pictures and Prime Focus announce multi–film deal.
British Film Institute (BFI) selects Prime Focus Technologies for archive digital services.
Prime Focus Technologies expands global horizons to South Africa – Digital Content Specialist forms strategic alliance with ISP giant LaserNet.