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MIRC has come a long way today; the journey traversed has enriched us with its experience. Taking a leaf out from this experience and to keep up to the fast pace of change, one needs to be proactive and think differently. Today it is important to be relevant to the consumer to stand out amongst aggressive competition.This has keptthefire of innovation alive at MIRC.
Consumer today is more knowledgeable of the Technological advancements and more empowered than ever. Today's consumer is ready to discover more and more innovative products which help in making life simple and comfortable. Your Company is constantly listening to these consumer voices and working to innovate products having design and functionality as needed by consumers.
Your Company is committed to reaching out to the new generation consumers and keeping them closely connected with the Company by using new and innovative mediums. Digital has emerged as one of the best medium to reach out to a large numbers of consumers and to understand their needs. Digital media is driving the consumer evaluation of products and brands and has started becoming an integral part of the purchase cycle. Your Company is working on the digital marketing strategy and will be launching several initiatives to engage the consumer in a conversation with the brand. Going forward this would be our key strategy to communicate with theyoungnesterswhoareourtargeted consumers.
The gap between the urban sector and the rural sector is also reducing because of internet's reach and it is increasing the consumer aspiration and demand for quality products. Your Company will add on to the distribution reach in rural markets to harvest this opportunity. Products would be designed for rural conditions, and keeping rural consumers in mind.
Your Company takes pride in announcing successful launch of Slimmest Smart Inverter Air Conditioners, large screen 47 Smart 3D LED TV for ultimate viewing experience and new range of "Splendor" Fully Automatic Washing Machines this year. We expect that these products will drive consumer preferenceforyour brand.
I will conclude by sharing that, in these challenging times, entire economy is engulfed in a slowdown. Your Company has had its own challenges with the technology transformation from Colour TV to Flat Panels. However, your Company will endeavor to lead the transformation in Consumer Durables Industry in India by launching products with cutting edge technology, which will make Indian's proud, of the "Made In India" label.
Let's Transform Tomorrow.