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Maruti Suzuki India Limited (MSIL), formerly known as Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 50 per cent of the domestic car market. Maruti Udyog Limited was incorporated in 1981 under the provisions of Indian Companies Act 1956 and the government of India selected Suzuki Motor Corporation as the joint venture partner for the company. In 1982 a JV was signed between Government of India and Suzuki Motor Corporation.
It was in 1983 that the India’s first affordable car, Maruti 800, a 796 cc hatch back was launched as the company went into production in a record time of 13 month.
More than half the number of cars sold in India wear a Maruti Suzuki badge. They are a subsidiary of Suzuki Motor Corporation Japan. The company offer full range of cars– from entry level Maruti 800 & Alto to stylish hatchback Ritz, A star, Swift, Wagon R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.
Since inception, the company has produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries.
They were born as a government company, with Suzuki as a minor partner, to make a people's car for middle class India. Over the years, its product range has widened, ownership has changed hands and the customer has evolved. What remains unchanged, then and now, is their mission to motorise India. MSIL’s parent company, Suzuki Motor Corporation, has been a global leader in mini and compact cars for three decades. Suzuki's technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. The same characteristics make their cars extremely relevant to Indian customers and Indian conditions. Product quality, safety and cost consciousness are embedded into their manufacturing process, which they have inherited from their parent company.
Right from inception, Maruti brought to India, a very simple yet powerful Japanese philosophy 'smaller, fewer, lighter, shorter and neater'
From the Japanese work culture they imbibed simple practices like an open office, a common uniform and common canteen for everyone from the Managing Director to the workman, daily morning exercise, and quality circle teams.
Maruti Suzuki exports entry–level models across the globe to over 100 countries and the focus has been to identify new markets. Some important markets include Latin America, Africa and South East Asia.Interestingly with a brand new offering A–star, Maruti Suzuki is ready to take on European markets.Maruti Suzuki sold 53,024 units during 2007–08. This is the highest ever export volume in a year for the company, and marked a growth of 35 per cent over the previous year.Maruti Suzuki has exported over 552,000 units cumulatively with about 280,000 units to Europe and Israel .
Maruti Suzuki has two state–of–the–art manufacturing facilities in India. The first facility is at Gurgaon spread over 300 acres and the other facility is at Manesar, spread over 600 acres in North India. The Gurgaon facility – Maruti Suzuki's facility in Gurgoan houses three fully integrated plants. While the three plants have a total installed capacity of 350,000 cars per year, several productivity improvements or shop floor Kaizens over the years have enabled the company to manufacture nearly 700,000 cars/ annum at the Gurgaon facilities.
The Manesar facility – Its Manesar facility has been made to suit Suzuki Motor Corporation (SMC) and Maruti Suzuki India Limited's (MSIL) global ambitions. The plant was inaugurated in February 2007. At present the plant rolls out World Strategic Models Swift , A–star & SX4 and DZire.The plant has several in–built systems and mechanisms.
Diesel Engine Plant– Suzuki Powertrain India Limited – Suzuki Powertrain India Limited the diesel engine plant at Manesar is SMC's & Maruti's first and perhaps the only plant designed to produce world class diesel engine and transmissions for cars. The plant is under a joint venture company, called Suzuki Powertrain India Limited (SPIL) in which SMC holds 70 per cent equity the rest is held by MSIL. This facility has an initial capacity to manufacture 100,000 diesel engines a year. This will be scaled up to 300,000 engines/annum by 2010.
In 2012 Senior management members were injured as workers resort to violence at Maruti Suzuki’s Manesar plant.
Product range of the company includes:
It offer full range of cars– from entry level Maruti 800 & Alto to stylish hatchback Ritz, A star, Swift, Wagon R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.
- Maruti Alto 800
- Zen Estilo
- Wagon R
- A– Star
- Grand Vitara
2014: Maruti Suzuki announces global debut of ‘Celerio’ with revolutionary Auto Gear Shift
2013: Maruti Suzuki introduces stylish Stingray
2012 :India's favourite car Maruti Suzuki Alto crosses the 20 Lakh sales mark
2011: Maruti Suzuki India unveiled its much awaited sportier and stylish car, the all new 'Swift'.
2011: On march 15, Maruti Suzuki India rolled out its 1 Crore (ten millionth) car.The historic 1 Crore car, a Metallic Breeze Blue coloured WagonR VXi (Chassis No 243899) rolled out from the Company's Gurgaon plant.
2010: Maruti Suzuki has been ranked India's most Trusted Brand in Automobile Sector by India's leading Business newspaper The Economic Times.
2009 – MSIL adopts voluntary fuel disclosure.First shipment of A–star leaves Mundra Port–jan 10.A–star bags,Zigwheels”car of the year award”A–star rated best small car of the year–autocar–UTVi.
2008 – World Premiere of concept A–star at 9th Auto Expo, New Delhi.
2007 – Swift diesel launched.New car plant and the diesel engine facility commences operations during 2006–07 at manesar,Haryana.SX4–Luxury Sedan Launched with the tag line “Men are black”.Maruti launches Grand Vitara.
2006–J.D.Power Survey award for the sixth year.MSIL has changed its EMS from ISO 14001:1996 version to ISO 14001:2004 version w.e.f.1st july
2005– MSIL was re–certified in 2005 as per ISO 14001:2004 standards.
2004 – A new esteem launched –second successful facelift by maruti engineers.
2003 – Maruti gets listed on BSE and NSE.IPO(issue oversubscribed 11.2 times)New zen launched–first facelift by maruti engineers.
2002 – Divestment –Suzuki Motor Corporation(SMC)acquires majority stake in MUL.Maruti Finance & Insurance launched.
2001 – Turn around with profits Rs104.5 crore.Four new business–True value,Insurance,Finance.Maruti Versa launched.Maruti True Value launched.
2000 – Maruti alto launched.First car company in India to launch call centre.IDTR launched jointly with the Delhi government to promote safe driving habits.
- The company takes great pride in sharing that customers have rated Maruti Suzuki first once again in Customer Satisfaction Survey conducted by independent body, J.D.Power Asia Pacific. It is 9th time in a row.
- Maruti Suzuki wins 'Golden Peacock Eco–Innovation Award'
- Maruti Suzuki Ranks Highest in Automotive Customer Satisfaction in India For Ninth Consecutive Year.
- Maruti Suzuki becomes the first Indian car company to export half a million cars
During 2009–10, the company, its products and services received reputed awards and accolades instituted by independent expert groups, media houses and research agencies.
- Rated as No. 1 in J D Power Sales Satisfaction Index
- Hatchback of the year – Ritz by Autocar
- Car of the year – Ritz by Business Motoring
- Manufacturer of the year by CNBC Overdrive
- Ranked third amongst global car companies in the World's Most Reputed Company Survey 2009
- National Award for Excellence in Corporate Governance by ICSI