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WE ARE TAKING PROACTIVE MEASURES IN PORTFOLIO, PRODUCT AND CHANNEL OPTIMISATION TO OVERCOME HURDLES POSED BY A CHALLENGING EXTERNAL ENVIRONMENT.
Dear Partners in Growth,
It gives me immense pleasure to write to you at the end of another successful year at Dabur.
I am pleased to inform you that your company has closed fiscal 2012–13 with a strong 16.3% growth in Net Sales which touched Rs 6,146.4 Crore. Net Profit for the year recorded 18.4% growth to reach Rs 7634 Crore. Your company was able to drive strong volume led growth across its markets in India and overseas in spite of economic headwinds and political challenges in many of these geographies.
Sustained investments behind our brands and distribution enhancement initiatives have been the key growth enablers during the year. More than half of our portfolio was re–staged and renovated with new packaging and communications. Many of our iconic brands such as Dabur Amla Hair Oil and Dabur Chyawanprash assumed a more contemporary look and continue to be market leaders in their respective market segments. Our newer categories such as fruit juices and home care products witnessed strong momentum and gained share in highly competitive segments.
Details of our growth strategies and your Company's performance during the 2012–13 fiscal have been elaborated in the Management Discussion & Analysis section of this Annual Report. i would like to take this opportunity to talk about a major initiative that your Company undertook during the year, a move that helped beat the recessionary trends and emerge stronger.
While a lot has been written about the potential that rural India offers for consumer products makers, your Company decided to tap this potential and put in place an initiative to drive deeper into the hinterland. During 2012–13 Dabur extended its direct distribution network to villages of 3,000 population and also used information technology as the big enabler for this growth strategy. This initiative has been rolled out across 10 states that account for about 70% of the rural FMCG potential in India.
This initiative has not just helped us report higher growth for the staple consumer products, but also capture demand for some aspirational and high value products like packaged juices under the brand Real and Fem fairness bleaches.This also reflects the changing mindset of the rural consumer and i am happy to state that we are well placed to cater to emerging demand for branded consumer products from the hinterland.
Your company continues to identify attractive and significant growth opportunities both in India and around the world, and has invested in establishing new facilities to meet the burgeoning demand for our products. A new manufacturing unit has been commissioned in Sri Lanka recently, which would produce the Real range of packaged fruit–based beverages and cater to the unmet demand in South India.Besides,a new unit is being set up in Bangladesh to manufacture a range of Dabur products for the local market. Manufacturing capacity has also been added in the domestic units in line with the growing demand for our products.
Another key development in the overseas market was the re–launch of Namaste's hair care product range under the ORS brand. i am pleased to inform you that the transition to the new brand has been smooth and has been accepted well by the consumers. Though there were some disruptions in sales during the year in the Namaste business, the operational and branding initiatives are now more or less complete and the business is better positioned for future growth.
During the year, we also made several important strides in reducing our environmental impact and encourage community environmental stewardship.Our manufacturing units focused on conservation of energy,water and recycling of waste materials. Your company intensified its efforts to encourage and assist farmers in cultivation of scarce plants and herbs and contribute towards conservation of scarce natural resources. Your company also took the lead in promoting awareness of health and hygiene among the communities with whom we work.Details of these initiatives have been presented in the Business Responsibility Report section of this report.
This year,we are particularly proud to be ranked as the Most Trusted Healthcare and Ayurveda brand for the second year in running by Brand Trust Advisory. Dabur has also earned the distinction of being the first company to be listed on MCX–SX, the new equity exchange.
Your company has been able to drive strong growth in spite of a challenging environment. All this would not have been possible but for the untiring efforts of our highly committed and dedicated employee force. i would like to take this opportunity to thank all our consumers, business partners and employees for their support and commitment, which has helped us reach where we are now. i would also like to thank our shareholders for their trust and encouragement and assure that we would continue to strive towards strong, profitable and sustainable growth.
With warm regards,
Dr. Anand C. Burman
Dabur India Ltd