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Updated:03 Apr, 2020, 15:59 PM IST

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Updated:03 Apr, 2020, 16:01 PM IST

Britannia, one of the India’s biggest brands of the country, has a market share of 33%. A more–than–a–century old Britannia has launched big brands in FMCG Segment.The company is expanding its customer base by launching new products and renovating existing ones. Britannia s brands now have greater availability in rural markets and pervasive presence in modern trade. 

Britannia strode into the 21st Century as one of India's biggest brands and the pre–eminent food brand of the country. It was equally recognised for its innovative approach to products and marketing: the Lagaan Match was voted India's most successful promotional activity of the year 2001 while the delicious Britannia 50–50 Maska–Chaska became India's most successful product launch. In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and The Economic Times pegged Britannia India's 2nd Most Trusted Brand.

Today, more than a century after those tentative first steps, Britannia's fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia's shareholders. The company's offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle–oriented Milkman Cheese. Having succeeded in garnering the trust of almost one–third of India's one billion population and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savour the results, happily ever after.

It launched various brands in biscuits, bread, cake & rusk business. It has launched brands like Tiger, Britannia 50:50, Good Day, Britannia Treat, Marie & many more.

Milestones achieved

  • In 2000 Britannia was among Top 300 small companies in Forbes global ranking.
  • Britannia’s Lagan Match was India’s most successful promotional activity of the year 2001
  • Economic Times ranked Britannia Industries as India’s 2nd most trusted branded in 2002
  • In 2002 Britannia joint ventured with Fonterra – the world’s second largest dairy company.
  • In 2004 its crosses volumes of 3, 00,000 tonnes of biscuits.
  • In 2005, Britannia launched 'Greetings' range of premium assorted gift packs
  • In 2007, Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70% beneficial state in the Dubai–based Strategic Foods International Co. LLC and 65.4% in the Oman–based Al Sallan Food Industries Co. SAOG.
  • 2010–Britannia was presented the Master Brand 2010 Award by CMO Council in November 2010.
  • –Rotary Club of Chennai awarded CSR Award to Britannia in November, for our work in nutrition.
  • 2011–Britannia received the Most Respected Company Award 2011 from Business world.
  • –Bourbon received the Most Popular Confectionery Product Preferred by Youth (Biscuit) Award.
  • –Britannia Bread launched its new range of Health Breads in Delhi in November. The range consists of Honey & Oats Bread, Multi–Grain Bread, 100% Whole Wheat Bread and Multi–Fiber Bread.
  • –BRITANNIA was honored with `CREATIVE HR PRACTICES AWARD' by Employer Branding Institute, India, on the occasion of 6th Employer Branding Awards ceremony held on the 10th of December 2011 at Hotel Taj Deccan, Hyderabad.
  • 2012– IMC Ramakrishna Bajaj National Quality Award 2011 was awarded to Britannia Industries Limited. 
  • –The Modern Trade team of Britannia was honored with Winner–BEST BAKERY SUPPLIER award for the year 2011–12, at the 1st SPENCER'S Best Supplier Awards 2012 on 22nd June.
  • –Britannia was awarded the Global Performance Excellence Award (GPEA) by Asia Pacific Quality Organization (APQO)
  • 2013 –Britannia Industries Ltd, Kolkata was selected the winner of the GOLDEN PEACOCK NATIONAL QUALITY AWARD for the year 2012
  • –Britannia was awarded ''Manufacturing Supply Chain Award for End to End Customer Solution Excellence'' on 23rd January 2013 at the Asia Manufacturing Supply Chain Summit (AMSCS) held in Mumbai.
  • –Britannia bagged two National Quality Excellence Awards for 2013– one for Best End–to–End Customer Solution (Supply Chain), and the second, for Planning, Processes and Systems – on 14th February 2013 at Taj Lands End, Mumbai
  • –They won the Namma Bengaluru Award for 2012, in the Corporate Social Responsibility category for initiating and implementing Solid Waste Management. 
  • –Britannia bagged the prestigious IWLF Award for 'Solid Waste Management Project' and 'BNF' project at the International Women Leadership Forum held in Mumbai on 25th April 2013.

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