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609.85
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Updated:20 Oct, 2020, 11:09 AM IST

BSE
609.00
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Updated:20 Oct, 2020, 11:14 AM IST

Berger Paints was incorporated in 1923. It is the third largest paint manufacturer and second largest manufacturer in decorative paints. Its headquarter is located in Kolkata, it has distribution network of 75 stock points and 12,000 paint retailers. The company has come a long way to become at one point of time; a part of the worldwide BERGER group in 1983 and thereby acquiring its present name Berger Paints India Limited to having subsequently gone through further ups & downs as well as ownership changes to gain its present status wherein the majority stake is with Delhi based Dhingra brothers.

The gentleman who took over, as its first managing director was Mr. Alexender Vernon Niblet, an Englishman who was later on followed by Mr. Alfred Godwin in 1962.Further in the year 1965, the share capital of British Paints (Holdings) Limited was acquired by Celanese Corporation, USA and the controlling interest of British Paints (India) Ltd was acquired by CELEURO NV, Holland, a Celanese subsidiary.

Subsequently in 1969, the Celanese Corporation sold its Indian interests to Berger, Jenson & Nicholson, U.K. Then onwards the company British Paints (India) Ltd became a member of the worldwide BERGER group having its operations across oceans in numerous geographies and this marked the beginning of Lewis Berger's legacy in India – which the company would later take forward to enviable heights. From 1973 the company entered into one of its dynamic phases of business with introduction of new generation products in the industrial, marine and decorative segments under the able leadership of its first Indian Managing Director Mr. Dongargaokar Madhukar.

Year 1976 was another turning point in the history of the company when the foreign holding in the company was diluted to below 40% by sale of a portion of the shares to the UB Group controlled by Mr. Vittal Mallya. The reins of the company were taken over by Mr. Biji K Kurien as its Chief Executive & Managing Director in the year 1980. Finally in the year 1983, the British Paints (India) Limited, changed its name to Berger Paints India Limited.

The entire 80s & 90s saw the lunch of many new products from company's stable such as premium emulsions and high quality acrylic distempers. The COLOUR BANK tinting system was launched through which the consumer could select from a range of over 5000 shades.

Again the fortunes of the company changed hands in 1991 with UB Group's stake in the company bought over by the Delhi based Dhingra brothers, Mr. K.S.Dhingra & Mr. G.S.Dhingra and their associates of the UK Paints Group. Presently Dhingras' control a majority stake of almost 73% in Berger Paints India Limited, which is a professionally managed organization, headquartered in Kolkata, with the stewardship resting since 1994 with the current Managing Director Mr. Subir Bose.

The company’s manufacturing facilities are located in West Bengal, Uttar Pradesh, Pondicherry, Goa, and Jammu and Kashmir.

It has subsidiaries are Beepee Coatings, Berger Jenson & Nicholson (Nepal), Berger Paints (Cyprus) and Berger Paints Overseas. It also acquired 100% stake of Motor and Industrial paints business of ICI India.

It has technical license agreement with DuPont Performance in the area of automotive coating; Nippon paints for new generation automotive coating, Orica Australia Pty for protective coating and TIGERWERK Lacku.Farbenfabrik GmbH, Australia for specialised powder coating.

The company has a joint venture with Nippon Bee Chemical for manufacturing of coatings for plastic substrates used in automobiles and mobile phones.

It has wide range of colour bank with over 5000 shades. Lewis Berger ColorBank offers computerised paint technology through its outlets which mixes different shades to create desired paint. Headquartered at Kolkata, with 11 strategically located manufacturing units and  about 170 sales offices( all including those belonging to the Company’s own division and subsidiaries). The company also has an international presence in 3 countries.

Awards/recognition

  • 10th Annual Construction World Global Awards 2012
  • Builder Information Bureau (BIB) 2012 Leadership in the paint category
  • Genius HR Excellence Award 2011 – Excellence in Best Training Initiative Category A – 22nd April 2011, Kolkata
  • Readers Digest Gold Award for the most trusted brand – 2008
  • Best Supplier Award for outstanding contribution in Product Development from OEM customer M/S Whirlpool –2005, Faridabad.
  • Berger Paints received the 1st rank as fastest growing paint company at Construction World NICMAR Award –2005, Bengaluru.
  • Environment Excellence Award for Howrah Works – by West Bengal Pollution Control Board & Indian Chamber of Commerce – 2001, Kolkata

 

 

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