Asian Paints Ltd.

Asian Paints Limited was established way back on February 1,1942 and today stands as India’s largest and Asia’s third largest paint company. Asian Paints operates in 17 countries and has 25 paint manufacturing facilities in the world servicing consumers in over 65 countries. 

The company manufactures paints in the category of Decorative, Automative and Industrial segment. Apart from these the company also manufactures various Acessories like, Wall Primar, Wood Primer, Putty and Stainers etc. Driven by its strong consumer–focus and innovative spirit, the company has been the market leader in paints since 1967.

Besides Asian Paints, the group operates around the world through its subsidiaries Berger International, Apco Coatings, SCIB Paints and Taubmans, Berger International, SCIB Paints–Egypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints operates in 5 regions across the world viz. South Asia, South East Asia, South Pacific, Middle East and Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. In 10 markets, it operates through its subsidiary, Berger International Limited; in Egypt through SCIB Paints; in 5 markets in the South Pacific it operates through Apco Coatings and in Fiji and Samoa it also operates through Taubmans.

The company is having its strategically located Indian plants at Bhandup (Maharashtra), Kasna (Uttar Pradesh) and Sriperumbudur (Tamil Nadu), Ankleshwar (Gujarat), Patancheru (Andhra Pradesh) and the newly built plant at Rohtak (Haryana). Asian Paints operates in 17 countries and has 25 paint manufacturing facilities in the world servicing consumers in over 65 countries. The company is having state–of–the–art supply chain system using cutting edge technology to integrate all its plants, regional distribution centres, outside processing centres and branches in India. All the company’s paints plants in India, two chemical plants, 18 processing centres, 350 raw material and intermediate goods suppliers, 140 packing material vendors, 6 regional distribution centres, 72 depots are integrated.

The company is having a big and experienced R&D team which has successfully managed to develop High–end exterior finished and wood finishes in–house, which was earlier imported into the country. These products are currently marketed under Asian Paints Elastomeric Hi–Stretch Exterior paint and Asian Paints PU wood finish respectively.

The company is having three subsidiaries viz, Apco Coatings – it is a subsidiary of Asian Paints in the South Pacific islands. The company operates in Australia, Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of Apco Coatings.

The other subsidiary of the company is Asian Paints Industrial Coatings Limited which has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market.

Berger International Limited in November 2002, became a part of the Asian Paints Group. Today, the name of Berger is synonymous with quality and innovation. BIL has presence across three regions viz. Middle East, Caribbean and South East Asia.Asian Paints participates in the Industrial Coatings segment directly, through a 50:50 JV with PPG Inc. of US as well as through a 100% subsidiary

On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and has adopted SCM and ERP technology. Asian Paints aims to become the 5th largest decorative paint company in the world

Product range of the company includes:

• Automotive Paints
• Decorative Paints
• Industrial Paints
• Ancillaries – Range of ancillaries like primers, fillers stainers, and a lot more.

In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also introduced many innovative concepts in the Indian paint industry like Colour Worlds (Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World (painting solutions for kid’s room), Colour Next (Prediction of Colour Trends through in–depth research) and Royale Play Special Effect Paints etc.

Milestones:

2014– Asian Paints (International) Ltd (APIL), a wholly–owned subsidiary of India’s largest paints company Asian Paints Ltd, hiked its stake in Berger International Ltd (BIL), to around 96.7 per cent. later BIL was delisted from the Singapore Exchange (SGX).

2011– Asian Paints' informs that two plants of the company's subsidiary, SCIB Chemicals SAE, Egypt which were shut due to prolonged curfew have restarted the operations partially with effect from February 06, 2011.

2010– Asian Paints announced the commencement of commercial production at its new paint manufacturing facility in Rohtak, Haryana.

2008– The company performs Bhoomi Pooja at its proposed paint plant site at Rohtak in Haryana.

2007– Asian Paints enter into a share purchase agreement for the sale of its stake in Asian Paints Queensland.

2006– Asian Paint Consolidated TurnOver Crosses Rs. 3000 crore.

2005– Four Asian Paints Plants Conferred With ‘Sword of Honour’ By the British Safety Council.

2004– Asian Paints is the only Paint Company in the World to be awarded the Forbes Best under a Billion companies in the world.

2003– Asian Paints (India) awarded the 9.2% stake after emerging the highest bidder at a bid price of Rs 205 per share for a total value of Rs 77.09 crore.

2003– Berger International (BIL) the Singapore based subsidiary of Asian Paints, Asia s fourth largest paint company, has entered into a technical consultancy and advice arrangement with Berger Paints Pakistan Limited, the second largest paint company in Pakistan.

1957 – 66– The family–owned company makes the transition to a professionally managed organisation. British company Balmer Lawrie rejects the products of a giant British paint company in favour of Asian Paints. Asian Paints embarks on an ambitious grassroots marketing campaign, partnering with thousands of dealers in small towns all over India.  

1967 – Asian Paints emerges as India's leading paint company ahead of any international competition.

1945 – Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy 'to reach consumers in the remotest corners of the country with small packs.' 1954 – Asian Paints mascot, Gattu, the mischievous kid, is born.  

1st February, 1942 – Armed with little knowledge and great determination, Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company', a name that they picked randomly from a telephone directory.

Achievements/ recognition:

• Asian Paints was included in Forbes Magazine's – Asia's Fab 50 List of companies in 2011, 2012 and 2013.
• Asian Paints was ranked 13th amongst the top paint companies in the world by Coatings World – Top Companies Report 2013 (July 2013 Issue).
• In March 2012, Asian Paints was presented the Asian Centre for Corporate Governance & Sustainability Award for the Best Governed Company in 2011.
• Mr. P M Murty, the then MD & CEO, Asian Paints received the 'CEO of the Year' award from Business Standard, one of India's leading business dailies (March 2011).
• Asian Paints receives the Best Audit Committee Award from the Asian Centre for Corporate Governance & Sustainability (Feb 2011)
• Asian Paints is the 10th largest decorative paint company in the world.
• Awarded the 'Sword of Honour' by the British Safety Council for all the paint plants in India. This award is considered as the pinnacle of achievement in safety across the world.
• Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005.
• Ranked 24th amongst the top paint companies in the world by Coatings World – Top Companies Report 2006.
• The Asset – one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005.
• Received the Ernst & Young 'Entrepreneur of the Year – Manufacturing' award in 2003.
• Rated Best Employer by BT–Hewitt survey, 2000 Bluest of the blue chips by Hindu Business Line; Most admired company to work for by ET–BT survey, 2000