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Updated:22 Jan, 2019, 15:58 PM IST

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Updated:22 Jan, 2019, 16:01 PM IST

Apollo Tyres was incepted in 1975 with its first plant commissioned in Perambra, Kerala. It is a high–performance company and the leading Indian tyre manufacturer. Headquartered in Gurgaon, a corporate–hub in the National Capital Region of India, Apollo is a young, ambitious and dynamic organization, which takes pride in its unique identity. Registered as a company in 1976, Apollo is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships.

Apollo?óÔé¼Ôäós present strength and market dynamism steps from its early years of strife in establishing itself as a tyre manufacturer within the closed Indian economy. Over two decades, Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to establish itself as a leader in its home market. Some of these include segmenting customers by their load and mileage requirements, running tyre loyalty programmes, establishing customer contact programmes which resulted in better health and driving habits, introducing India?óÔé¼Ôäós first farm radials and India?óÔé¼Ôäós first range of high–speed tubeless passenger car tyres.

For the first time, in 2006 Apollo ventured outside India in its quest to test itself outside its home comforts. Apollo acquired Dunlop Tyres International Pty in South Africa (since renamed as Apollo Tyres South Africa Pty) and Zimbabwe, taking on southern Africa as the second domestic market. The company holds brand rights for the Dunlop brand across 30 African countries.

In 2009, Apollo acquired Vredestein Banden B V in the Netherlands, thereby adding Europe as its third crucial market. In 2010, Tyre major Apollo Tyres entered the Bangladesh market by partnering with Rahimafrooz Distribution, manufacturer and distributor of automotive and industrial batteries. In the year 2011, the company entered into a supplementary Memorandum of Understanding (MoU) with the Tamil Nadu government for increasing its investments in the state to Rs 2,100 crore as part of its greenfield project, on the back of expected demand for the product.

The company currently produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus, farm, Off–The–Road, industrial and specialty applications like mining, retreaded tyres and retreading material. These are produced across Apollo?óÔé¼Ôäós eight manufacturing locations in India, Netherlands and Southern Africa. A ninth facility is currently under construction in southern India. The major brands produced across these locations are: Apollo, Dunlop, Kaizen, Maloya, Regal and Vredestein.

In the three domestic markets of India, Southern Africa and Europe, Apollo operates through a network of branded, exclusive or multi–product outlets. In South Africa the branded outlets are called Dunlop Zones, while in India they are variously named Apollo Tyre World (for commercial vehicles) and Apollo Radial World (for passenger cars). Exports out of these three key manufacturing locations reach over 70 destinations across the world, with key comprising Europe, Africa, the Middle East and South–East Asia.

For Apollo Tyres, offering the right product to the right customer is essential. Special efforts are made to understand customer needs and segment the market accordingly. After which, products are developed for niche applications within a larger category to enable the company to provide efficient, fuel and cost–saving products to each customer segment. Innovation has always been an integral part of the Apollo way of doing business, this applies as much to product development and marketing as to how the company as a whole is focused on challenging existing boundaries.

An integral part of the Apollo Tyres world is its community involvement and giving programmes directly related to its business. In India, the focus has always been on finding ways to ensure direct benefits to customer groups. For the commercial vehicle community the company runs extensive HIV–AIDS awareness and prevention programmes and has established Health Care Clinics across the country to cater to the community?óÔé¼Ôäós health needs. For passenger car customers the focus is on cultivating safe driving habits. Across its manufacturing locations, the key initiatives revolve around health and education programmes.

Products of the company

  • Passenger Car Tyres
  • Alloy Wheels
  • Sports Utility Tyres
  • Van Tyres
  • Passenger Winter Tyres
  • Heavy Commercial Tyres
  • Light Commercial Tyres
  • Small Commercial Tyres
  • Agriculture Radial Tyres
  • Agriculture Cross ply Tyres
  • Off–The–Road Tyres
  • Speciality Vehicles Tyres

Awards / Recognition

  • Awarded as the Best Brand 2009 by Auto India
  • Awarded as a Best Brand 2008 by Auto India
  • Automotive Product of the year Award for Acelere Sportz at NDTV Car & Bike Awards
  • Apollo Safe Drive campaign won the IRTE Road Safety Award
  • National Award for Excellence in Water
  • Management 2006 – Awarded by CII to Limda, Gujarat
  • Kerala State Energy Conservation Award 2006 to Apollo Tyres, Perambra Plant
  • First manufacturer in South Africa to be awarded the ISO 14001

Subsidiaries of the company

  • Apollo Radial Tyres
  • Apollo Automotive Tyres
  • Apollo (Mauritius) Holdings
  • Dunlop Tyres International Pty, South Africa

Future plan

Apollo is one of the largest corporate investors in developing sporting talent through its Mission 2018, which is focused on nurturing and training youngsters in the sport of tennis to enable an Indian to win a Singles Grand Slam Championship by the year 2018.

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