SBI General Insurance (SBIG), on Wednesday, announced the launch of its new corporate brand identity with redesigned logo and the tagline ‘Suraksha aur Bharosa dono'. SBI General Insurance is a joint venture insurance company, with the country's largest lender State Bank of India (SBI) holding the majority stakes.
In an official release, SBI General Insurance said that the new purple colour logo conveys SBIG's future- readiness with services to its customers consisting of traditionalists and modernists across India. The traditionalist customers are those who value trust, loyalty, value for money and integrity, whereas modernists look for flexibility and future readiness.
The insurance company also tweeted about the new logo and tagline via its official handle.
At SBI General we believe in changing with the times while retaining our core values. On SBI's 65th foundation day, we've embraced a brand identity change, shaping ourselves into a future-ready brand with the same spirit of service at the core. #SurakshaAurBharosaDonopic.twitter.com/wltlRO6xcZ— SBI General (@sbigeneral) July 1, 2020
"With the new brand identity, we are delighted that SBI General is reinventing, and while contributing in insuring the nation, it is taking forward our legacy of trust. We are sure with enhanced digital capabilities, it is better positioned to serve its patrons and continue to provide positive and better customer experience," said Dinesh Kumar Khara, managing director-global banking and subsidiaries, State Bank of India.
Founded in 2009, SBIG currently has more than 120 branches across the country.