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Patanjali Enters Telecom Sector, Launches SIM Cards: 5 Points

Patanjali Ayurved had formally launched its e-commerce operations with website Patanjaliayurved.net earlier this year.

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Patanjali Enters Telecom Sector, Launches SIM Cards: 5 Points

Patanjali said the profits earned from the SIM card will be used in the welfare of the country


Highlights

  1. Only Patanjali staff, office bearers will be able to use SIM card for now
  2. If successful, scheme will be extended to general public, says Patanjali
  3. Customers to get discount of 10% on Patanjali products with SIM card
Yoga guru Ramdev's Patanjali Ayurved has tied up with state-run telecom company BSNL (Bharat Sanchar Nigam Limited). As part of the partnership, Patanjali Ayurved will offer SIM cards. Called "Swadeshi Samriddhi", the SIM card was launched by Ramdev on Sunday, news agency ANI reported. With the launch, Patanjali entered the telecom sector, according to the agency. Currently, Patanjali Ayurved offers a wide range of products from segments such as food, ayurvedic medicine, cosmetics, home care and personal care products. Patanjali Ayurved had formally launched its e-commerce operations with website Patanjaliayurved.net earlier this year.

Here are five things to know about Patanjali's push in the telecom sector, in partnership with BSNL:


1. Only the employees and office bearers of Patanjali will be able to avail the benefits of the Swadeshi Samriddhi SIM card, the company said on microblogging site Twitter. If the scheme is successful, it will be extended to the general public, the company said separately on Facebook.

2. Patanjali Ayurved said the profits earned from the Swadeshi Samriddhi SIM card will be used in the welfare of the country. “We are delighted to partner with the country's growing brand Patanjali Ayurved. As one of India's pioneering Telecom company, we are confident this partnership will add immense value to both organisations and benefit India,” BSNL chairman Anupam Shrivastava said.
 
3. After its full launch, customers will get a discount of 10 per cent on Patanjali products with the Swadeshi Samriddhi SIM card, according to ANI. Apart from this, people will also get health, accidental and life insurance benefits, it noted.

4. The Swadeshi Samriddhi SIM card will offer unlimited calls along with 2 GB data and 100 SMSes in a recharge voucher of Rs 144, according to ANI. The agency, however, did not mention the validity period of the recharge pack.

5. The general public will soon be able to get Patanjali Swadeshi-Samriddhi cards from five lakh counters of BSNL, ANI cited Ramdev as saying.


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