Panasonic India's Manish Sharma promoted as managing director

Panasonic India's managing director for consumer product division, Manish Sharma, has been promoted to the position of managing director of the company, the consumer durables maker said in a statement on Tuesday.

The company announced the "elevation of Manish Sharma as managing director of Panasonic India" in the statement.

"He will be responsible for the strategic planning, sales and marketing of company's consumer and enterprise divisions with immediate effect. With this, Manish has also been appointed to the board of directors of Panasonic India," the statement added.

Mr Sharma, in his previous role as managing director of consumer product division of the company, was responsible for driving profitable growth for entire portfolio of consumer products.

"Manish's elevation is a part of Panasonic strategy of streamlining business structures to increase competitiveness and profitability across the group," the company said.

In his new role, he will now be responsible for the strategic planning, business development and sales and marketing of Panasonic India across consumer and enterprise business, it added.

Commenting on the development, Panasonic India president Daizo Ito said, "Manish's elevation is an integral part of driving empowerment through localisation of Panasonic India's leadership."

Mr Sharma had joined Panasonic in 2008 as product head for the company's VIERA range of flat panel televisions and subsequently took charge as director of marketing in 2010.

He had been promoted as the managing director of consumer product division for the company in 2012.