Online matrimony set to become Rs 1,500 crore business by 2017: report

The online matrimony business in India is likely to touch Rs 1,500 crore by 2017 from Rs 520 crore at present, clocking a compounded annual growth rate (CAGR) of over 65 per cent in the next two years, says a survey.

"The main reasons attributed to the increase in demand for online matrimony include convenience, time-saving and efficient," said the survey from trade body Assocham.

"During the 2012-13 fiscal, 50 million to 55 million online subscribers registered their profiles while 2.5 million uploaded their profiles per month to take advantage of this facility mainly on account of it being economical and less cumbersome," it said.

Between 2011-12 and 2012-13, business transacted through online advertisement for jobs and matrimonial alliances registered a growth of 56 per cent and 52 per cent respectively, the survey said.

"Matrimonial websites are turning into a better option for the new generation in their search for potential mates and for the NRIs looking for Indian match for their sons and daughters. They provide a search pool of lakhs of members cutting across age groups, professions, regions, religions, and communities," Assocham Secretary General DS Rawat said.