Some of the listed companies, including computing device maker HCL Infosystems, are offering up to 20 per cent Diwali discounts on their products like laptop and tablet computers and also some free gifts -- exclusively for their shareholders.
HCL Info has written to its shareholders that it is offering these special offers to celebrate Diwali festivals as a mark of its "gratitude" for their support.
"We are sure that the products and special offers will not only enrich your festivities but will also strengthen our relationship further," HCL Infosystems said in its communication to shareholders.
Market watchers said that such discounts are not very common among the listed companies, but also not very unusual for a company into the business of consumer-focused products.
For quite some time, companies have been circulating discount coupons for their products along with their annual reports sent to the shareholders. Besides, some firms also give food and other coupons to their shareholders at the AGM venues.
Discount offers for Diwali could services many purposes -- pleasing the shareholders, boosting sales during festival season and developing a loyal customer base, said experts.
At the same time, some experts said that offering discount at times likes Diwali might not be among the best of ethical business and stock market practices.