Nokia lines up slew of launches to increase market share

Nokia lines up slew of launches to increase market share

Inside an IKEA store in Stockholm, Sweden


Aiming to increase its market share in smartphones category, Finnish handset maker Nokia has lined up a slew of launches in the coming months, according to a top company official.


"You have to be innovative all the time. You have to lead the consumer through innovation.. We need to set a new benchmark (in the smartphone category)..." Nokia IMEA Senior Vice-President D Shivakumar said.


Observing that the company though entered in the dual sim phones segment ''late'' but had become a market leader, he said they were on the right ''path'' with a right ''strategy'' (to increase the market share).


Shivakumar said the launch of ''Lumia'' range of smartphones were highly ''successful'' and added that they have two more new models in the offing.


Nokia India Director, Smart Devices, Vipul Mehrotra said, "There are two in market and two more models will come".


Besides enhancing this segment, Mehrotra said they would be expanding the mid-phone Asha range by adding seven models.


Asked whether the company would make investments in the Indian market, Shivakumar replied in the affirmative saying India was one of the bigger markets for Nokia and the company has already made huge investments.


"We also have our manufacturing plant here which is one of the largest for Nokia. It has created good job opportunities for the locals and 60 per cent of the employees are women", Shivakumar said.


The two new models launched today are manufactured from the Sriperumbudur facility, a company official said.


About their future launch plans, Vipul Mehrotra said they would be launching Nokia 808 PureView, Lumia 900 and Lumia 610 range during the second quarter of this year.

"We believe the launch of Nokia Lumia 900, Lumia 610 and PureView solutions will deliver a computing experience to our consumers...", he said.


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