Mother Dairy enters North East, launches ice creams in Guwahati

Mother Dairy entered the North East on Thursday with the launch of its ice creams in Guwahati and plans to expand its reach to over 1,000 outlets within one year.

"North East has big potential as none of the existing players has tried to expand the categories here. We are here not only to capture market share, but expand the segment," said Subhashis Basu, business head of the dairy products division at Mother Dairy Fruit and Vegetable Pvt Ltd.

To start its journey in this region, the company has launched ice creams and frozen vegetables in Guwahati.

Talking about Mother Dairy's sales plans, Mr Basu said, "We want to tap all the potential. Our target is to reach to 1,000 retail outlets within next one year, besides 300 street vendors."

Mr Basu also said that the company aimed to sell 15-20 lakh litres of ice creams every year in Guwahati.

He said the products will be sourced from its facilities in Kolkata and Delhi. The company has already set up two cold storage units here.

The New Delhi-based firm, a wholly-owned subsidiary of National Dairy Development Board, was commissioned in 1974.