Kajaria Ceramics is looking at an up to 20 per cent increase in its turnover in the current fiscal year (2014-15) as it plans to strengthen retail growth.
"We will focus on retail as a growth engine to drive sales. We are targeting 18 to 20 per cent growth in turnover this year. While, real estate projects are getting tougher due to liquidity crunch, retail is a better segment with more margins," Kajaria Ceramics joint managing director Chetan Kajaria told PTI.
For the nine-month period ended December 31, 2013, the company had reported consolidated net sales of Rs 1,355.49 crore.
The company is looking at increasing share of retail sales to up to 80 per cent of the total sales in the current fiscal year as compared to 70 per cent in the last financial year.
The company in the last fiscal year generated 30 per cent revenue from its corporate clients, mainly real estate developers.
"We want to improve retail penetration. We want to increase shares of retail sales to 75 to 80 per cent of total sales by end of this financial year."
In order to achieve this objective, the company has launched three 'Galaxy' showrooms in Delhi showcasing their entire product range.
Kajaria Ceramics plans to add more such showrooms across India. However, it did not share details.
"We are looking at adding our exclusive "Galaxy' showrooms in tier II and III cities. These showrooms with entire product range at display will help in connecting with our costumers," Mr Kajaria added.
The company has manufacturing plants in Rajasthan, UP Gujarat and Andhra Pradesh.
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