Harley-Davidson Opens Second Outlet in Mumbai

Iconic cult bike maker Harley-Davidson today launched its second outlet in the city, offering all its 11 models available in the country to cater to the increased demand.

The new outlet 'Seven Island Harley Davidson', which has been set up in Bandra western suburb of the metropolis, will also sell apparel and parts and accessories, Harley-Davidson India said in a release.

The US bike maker, which forayed in the Indian market through its wholly-owned subsidiary Harley-Davidson India in 2009, had set up its first dealership in Bandra in 2010.

"The new dealership will allow us to meet the demands of our rapidly growing rider community in Mumbai and is in line with our commitment to provide a world-class customer experience to every owner and enthusiast," Harley-Davidson India managing director Anoop Prakash said.

The dealership, Seven Island, will feature a "Harley Owners Only" lift, where owners can try out accessories on their motorcycles, the company said.

"The new facility has been conceptualised to truly reflect the trademark Harley-Davidson lifestyle. With increased accessibility, we hope to open our doors to a whole new set of riders in the coming future," Arjun Bafna, dealer principal, Seven Islands Harley-Davidson said.

The company, at present, has 15 dealership facilities across pan-India which include New Delhi, Gurgaon, Chandigarh, Mumbai, Navi Mumbai, Hyderabad, Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa and Jaipur.