Each such store will have an investment of around Rs 15 lakh, he added. "We will have 10,000 member-only stores by 2022, and assuming certain spends, this will be a Rs 1.5 trillion business opportunity for the group," Biyani said.
He said each member-merchant will be charged Rs 999 in annual membership fee, for which the member will get 10 per cent discount on all purchases. These stores aim to place a store within 2 km of every consumer, and will 2,500-3000 sqft area with 3,500 stock keeping units, he explained.
Biyani said Easyday stores will be technologically- driven which will integrate physical presence, with tools to understand consumer behaviour and requirements, through artificial intelligence, and machine learning. At present the group's businesses include Big Bazaar, Food Bazaar, lifestyle stores like Brand Factory, and Central. The group also runs neighbourhood format store Easyday, which is the same identity under which the new stores will be opened.
The group on Tuesday announced a tie-up with online search engine Google, which will identify the catchment area for the stores, and aid its hyper-local recruitment, Google India managing director Rajan Anandan said. Future Group also tied up with social media platform Facebook for Retail 3.0, to drive social engagement.
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