Ford to sell Lincoln cars in China for first time

Ford Motor Co has said it will introduce its high-end Lincoln brand to China later this year with plans to open eight dealerships in seven cities.

Lincoln is a late comer to China's luxury car market. Lincoln China president Robert Parker, however, on Thursday said the brand is being introduced here after much deliberation and research.

Lincoln will bring to China models that have padded backseats because of the country's higher expectations for backseat comfort and a custom fragrance pleasing to Chinese noses, he said.

Mr Parker also said there is strong interest in Lincoln among Chinese luxury car consumers and that the company aims to open 60 dealerships in 50 Chinese cities by 2016.