The discounts under the Flipkart Big Diwali Sale will be across the categories including home appliances, mobile phones, electronics, clothing and furniture. "Best time for home makeover...40-80 per cent off on home & furniture," Flipkart - India's largest e-commerce company - said in one of the banners on its website.
Flipkart is also offering a 'No Cost EMI' option to purchase products during the festive sale on more than 4 lakh products, according to the Flipkart website. Flipkart offers a no-cost EMI facility to enable its customers to buy a product from the e-tailer at zero interest. "Flipkart has launched the No Cost EMI offer scheme to enable its users to buy any expensive product of their choice without burning a hole in their pocket," the e-tailer had said earlier.
SoftBank-backed Flipkart said on Thursday that it would invest $500 million in PhonePe to scale up operations of its payments arm. The commitment is in addition to the $75 million infused by Flipkart in PhonePe since the acquisition in 2015, Flipkart said.