"The objective behind our hosting this exclusive sale event is to reach out to the millions of fashion-savvy Indians across the country," Flipkart Fashion Head Rishi Vasudev said in a statement.
"A 'Bid n Win' contest will also be open for the Flipkart customers during the 9-day sale and the lowest unique bidders will win premium prizes like Emporio Armani watch worth Rs 13,995, Victorinox bag worth Rs 15,960 and a lot more," the Flipkart statement said.
Another e-commerce firm Shopclues has also launched a week-long sale for home kitchen, electronic accessories, fashion and related accessories.
Shopclues expects to double the number of transactions in the sale starting tomorrow as against the one held last month.
"Last month, we had launched trial of the Triple Value sale for two days, which saw over 1 lakh transactions on our website. This time, we hope to double it within the time-period of this sale. It is a big event for us. During the sale, we expect about five times more conversions compared to any other regular day," said Harneet Singh, Vice-President for marketing, Shopclues.
Bangalore-based Flipkart is backed by Tiger Global Management, Accel Partners, Naspers, DST Global, Microsoft, Tencent and eBay, among others.
And, Gurgaon-based Shopclues was founded in California's Silicon Valley by Radhika Aggarwal, Sandeep Aggarwal and Sanjay Sethi and is funded by Singapore's sovereign wealth fund GIC.