This Article is From Jul 27, 2015

Dabur Enters Ready-to-Drink Beverages With Hajmola Yoodley

New Delhi: FMCG major Dabur today announced entry into ready-to-drink beverage segment with the launch of its latest product 'Hajmola Yoodley'.

"Dabur India Ltd is extending its most trusted digestive brand Hajmola into the ready-to-drink beverage market with the launch of Hajmola Yoodley, a new range of drinks offering the uniqueness of 'chatpata' Indian flavors to the consumers," the company said in a statement.

"The product, with its amazing taste and bold communication, would stand out in the ready-to-drink beverage category," Dabur India Ltd Marketing Head-Foods Sanjay Singal said.

The new Hajmola Yoodley, priced at Rs 30 for a 250ml pack, will be available in six different variants - Awaara Aam Panna, Nimboora Shikanji, Go Goa Guava, Jhakaas Jaljeera, Golmaal Golgappa and Kabhi Kala Kabhi Khatta.

Also, a campaign to promote the new drink would soon be launched, it said.