Airtel has also launched some other plans to counter Jio's other recharge packs. Airtel's Rs 149 plan offers unlimited Airtel to Airtel calls plus 2GB data at 4G speed with 28 days validity.
Similarly, Airtel has also launched some other plans ranging from Rs 8 to Rs 399:
Rs 8 plan: Local+STD mobile calls 30piase/minute for 56 days
Rs 40 plan: Rs 35 talk time with unlimited validity.
Rs 60 plan: Rs 58 talk time with unlimited validity.
Rs 5 plan: 4GB 3G/4G data for 7 days. Offer valid only after 4G SIM upgradation and for one time recharge only.
Rs 199 plan: Unlimited local mobile calls plus 1GB 2G/3G/4G data for 28 days.
Rs. 349 plan: Unlimited Local plus STD calls along with 28GB data (1GB/day) for 28 days on all handsets. Rs. 349 plan: 10% cashback on recharge of Rs349 by opening Airtel Payments Bank account.
Incumbent telecom players are under tremendous pressure to protect their market shares amid Reliance Jio's aggressively prices data plans. The Mukesh Ambani-led customer has already acquired over 12 crore mobile subscribers since the launch of its 4G services in last September, according to the latest data from telecom regulator. Now, it plans to acquire a bigger chunk of the mobile voice-only market with the launch of its JioPhone, a low cost 4G feature phone. Some analysts expect other operators to also come up with low-cost handsets capable of handling basic data services.