The telecom sector is having a tough time in dealing with the onslaught of offers by Reliance Jio. In fact, most major players like Bharti Airtel, Idea Cellular, Vodafone and Reliance Communications have been releasing discounted schemes in order to woo consumers. The offers are generally targeted at countering the disruptive data and talktime plans that Mukesh Ambani-led Jio keeps releasing every now and then. Reliance Jio will also be launching a low-budget smartphone called JioPhone on August 24.
Earlier, telecom subscriber base in India grew by about half a per cent to cross the 121 crore mark at June-end, with the mobile segment accounting for the lion's share of growth with a net addition of over 60 lakh customers. Out of 11 telecom operators, only five top mobile players -- Reliance Jio, Bharti Airtel, BSNL, Vodafone and Idea Cellular -- were able to add new customers.
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