"83% Of Urban India Aware Of Crypto, 16% Invested": Kantar Executive Director

How popular is cryptocurrency in India - who's investing, and why are they putting money into the crypto space? A new study by data analytics firm Kantar shows that a whopping 83% of urban India is well aware of cryptocurrencies and 16% of them are actually invested in it. To delve deeper into crypto trends in India, we're joined by Anand Parameswaran, Executive Director of Kantar.