This Article is From Feb 27, 2017

Samsung Electronics Sets March 29 For Galaxy S8 Launch

Samsung Electronics Sets March 29 For Galaxy S8 Launch

David Lowes, Chief Marketing Officer of Samsung Europe, speaks at the Mobile World Congress

Barcelona: Samsung Electronics said on Sunday it would launch its next key device in the aftermath of a burning-battery scandal, the Galaxy S8, on March 29.

At the end of a product presentation at Mobile World Congress in Barcelona, the company showed a short video clip announcing the date for its traditional "Unpacked Event".

In past years, the trade fair was the scene of major Samsung launches. This year, Samsung postponed the presentation of its next major handset.

The company withdrew the Galaxy Note 7 last October due to faulty batteries, which led some devices to catch fire.

That caused a loss of consumer trust, wiping out $5.3 billion of operating profit, and allowing Apple's iPhone to overtake it in sales.

(Reporting by Harro ten Wolde; Editing by Georgina Prodhan)
 
© Thomson Reuters 2017


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