As a part of this initiative, Dettol and NDTV are organising a 12 hour Live televised Cleanathon on 17th January, 2016, which will bring together the entire nation towards better sanitation and hygiene. In the second year campaign focus is on devising and implementing 'behaviour change communication models'. For this, we have created a 45-lesson hygiene curriculum and teacher-training module that will be distributed in 10,000 schools across the country.
