Watch: Half Girl-Friend - A Gimmick by Chetan Bhagat or a Game Changer?
PUBLISHED ON: August 5, 2014 | Duration: 22 min, 42 sec
The front page advertisement in newspapers was not the only first. When author Chetan Bhagat announced his upcoming book, he did it with a movie trailer. It set off a series of jokes online, becoming the top trend. NDTV speaks to him and two critically acclaimed writers - Samit Basu and Ira Pande - to find out whether this will be another game changer for the industry.