From Raebareli: Brand Gandhi - still strong or diminishing returns?

PUBLISHED ON: April 16, 2014 | Duration: 48 min, 19 sec

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Tonight on The Buck Stops Here:

From Raebareli: Brand Gandhi - still strong or diminishing returns?

On the Road to 2014, The Buck Stops Here broadcasts from Raebareli. As Priyanka Gandhi Vadra hits the campaign trail, we debate: what is the political value of Brand Gandhi in 2014? Is it one of diminishing returns? And is the Gandhis vs Modi battle ideological or personal?

The Rae Bareli report: Is brand Gandhi in decline?

On the campaign trail with Priyanka Gandhi in Raebareli, our special ground report on the Gandhi factor and whether the elections have now become a direct battle between the BJP's prime ministerial candidate and the first family of Congress.
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