From cricketers like Sreesanth using the Social Media to express their personal views and reopening old controversies to major brands like PepsiCo and Vodafone cashing in on the Social Media bandwagon as the latest tool to promote their brands in the age of IPL 6. How is the Social Media changing the face of cricket and cricketers? We discuss these issues with Gaurav Sethi, Member, Bored Cricket Crazy Indians, Anupam Mukerji, cricket blogger, and Krishna Chandra E, Sub Editor, Sports Keeda - Cricket.
