In India, 16 people die every hour in road accidents which boil down to 1 death in every 4 minutes. The cause is often drink-driving. It is this issue that the campaign is battling for three years and has started a constructive conversation regarding it in the country. The campaign has also set its season 3 agenda of making people aware of never driving after consumption of alcohol. Join the initiative and take the pledge to #NeverDriveAndDrive.
