On this special episode of New Kids on the Block - author Gayatri Jayaraman talks about what led her to follow up her viral Buzzfeed column from 2016 with a book titled 'Who Me, Poor'? Do youth in big cities with consumerist lifestyles warrant the label of 'the urban poor'? Also on the show - consumer behaviour expert Rama Bijapurkar on why the label is incorrect and Kalki Koechlin recounts her early days as an up-and-coming actor.
