The NDTV Dettol Banega Swachh India campaign celebrated Rashtriya Swachhta Diwas on October 2. The campaign conducted a 12-hour Cleanathon, which was anchored by Campaign Ambassador Amitabh Bachchan and NDTV’s Vikram Chandra. The core thought of this Cleanathon was to encourage mass participation and tell everyone how it takes a very small commitment on their part to create the India of our dreams, a Swachh India. The commitment we asked from everyone - Claim, Clean and Maintain 10 Guz (yards) around their surroundings. The event brought together eminent personalities, policy makers, celebrities and the ‘swachhta’ champions for a cleaner India.
