Profit

P&G challenges Dabur claims

PUBLISHED ON: July 21, 2009 | Duration: 1 min, 33 sec

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Ads by FMCG companies are getting more controversial by the day and this time it's in the Rs 2500 crore-shampoo market. P&G now feels that Dabur is making tall claims for its brand Vatika and has asked the advertising regulator to review the claims.
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