IMRB International’s Sushmita Balasubramaniam on Online Commerce
PUBLISHED ON: March 18, 2015 | Duration: 8 min, 45 sec
In an interview with NDTV, Sushmita Balasubramaniam of IMRB International says online commerce has changed the expectations of offline customers, especially in smaller towns and lower income groups in terms of pricing, convenience and service levels.
