Profit

Bajaj to focus on premium bike segment: Rajiv Bajaj

PUBLISHED ON: November 21, 2012 | Duration: 9 min, 43 sec

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With Bajaj Auto seeing upgrades on the premise that the company will capture maximum share in the premium segment, we speak with the management to get a sense on the business strategy ahead. Managing director Rajiv Bajaj explains that while Bajaj's current portfolio is well suited to capture that opportunity, he also feels that there is a great opportunity to expand the 100cc segment.
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