Home grown FMCG giant and Baba Ramdev's company "Patanjali" which is worth over 5000 crores is planning to take legal action against ASCI - the Advertising Standards Council of India because it's upheld complaints against couple of ads done by Patanjali over the last 3 months. Let's find out what competitors have to say about it and can this move by the FMCG major impact ASCI?
