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Britannia plans to increase market share of Tiger biscuits
PUBLISHED ON: May 29, 2008 | Duration: 2 min, 17 sec
The biscuit market in India is estimated to be over Rs 2,000 crore and Britannia Industries chairman Nusli Wadia wants to make sure he gets the largest bite. And to do that, Britannia is pushing presence of its Tiger brand across the country, especially in government sponsored midday meal plans.