The Poor State Of Mobile Marketing In India

PUBLISHED ON: July 9, 2016 | Duration: 11 min, 04 sec

   
loading..
A mere 16% is allocated to mobile from the basket of digital advertising budgets. What's ailing the mobile marketing industry? Why despite consumers spending more than 4 hours on the platform, it is still a "by the way" medium? On All About Ads, we find out.
ALSO WATCH
Cello Pens: Managing Engagement In A Low Involvement Category

................................ Advertisement ................................

................................ Advertisement ................................