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US E-Sports Advertising Revenue to Top $200 Million by 2020: eMarketer
From beer brewers and computer companies to mortgage lenders and sports apparel makers, brands across the spectrum are trying to figure out how best to market to e-sports fan.
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Amazon Rules US E-Commerce, as Walmart Gains: eMarketer
Amazon's sales are likely to grow a robust 30 percent and its market share is likely to grow to 48 percent of online retail sales.
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Video Ad Business Booming in the US, Says eMarketer
Video ads will account for a quarter of overall digital ad spending this year, the market tracker predicted.
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Snapchat Preferred by US Teenagers Over Facebook, Instagram: eMarketer
Snapchat is the most preferred social networking platform among US teenagers, surpassing the user base of Facebook and Instagram in that age-category, says a new study.
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Netflix Effect: eMarketer Report Finds Cord-Cutting Accelerates in US Market
The report by the research firm eMarketer found the number of "cord-cutters" who have cancelled pay TV service will climb 32.8 percent this year to 33 million.
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Uber Growth in US Slowed After Year of Scandal, Says eMarketer
eMarketer based its analysis on data from Uber and Lyft, such as trip numbers and app downloads, as well as customer surveys from researchers at JP Morgan and other firms.
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Online Travel Services Quickly Gaining Traction in India, Finds eMarketer
A forecast by marketing research firm eMarketer says services on the travel space benefited from demonetisation.
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Snapchat, Instagram, Facebook Boosting Augmented Reality Market: eMarketer
A new report by eMarketer said some 40 million Americans will engage with augmented reality monthly in 2017, up 30 percent over last year.
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Indian Tablet Users May Reach 40 Million in 2015: eMarketer
The firm estimates the number of tablet users in India to grow by 24.8 percent in 2015 to touch 40.4 million.
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Microsoft to Pass Yahoo for First Time in Advertising Revenues: eMarketer
The survey by eMarketer represents a setback for Yahoo's effort to return to its glory days as an Internet pioneer.
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Slump in Advertising Sales Drags Revenue Down at Yahoo
"Our top priority is revenue growth and by that measure, we are not satisfied with our Q2 results," CEO Mayer said.
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Twitter Considers Management Shake-Up Due to Lacklustre Growth: Report
A report says the growth combined with a recent large stock sale by Rowghani have prompted Twitter to evaluate the need of a COO.
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India to Have Third-Largest Twitter Population by 2014: Study
eMarketer projected that by 2018, Twitter will grow 10.7 percent to reach almost 400 million users globally.
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Nearly 400 Million Twitter Users Estimated by 2018: Study
Twitter Inc's messaging service will have close to 400 million global users by 2018, mostly in Asia, Latin American and the Middle East, consulting firm eMarketer estimated on Tuesday, far short of the 1 billion once expected.
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Instagram closing gap with Twitter in US: Survey
According to eMarketer nearly 35 million people in US accessed Instagram at least once each month as of the end of 2013, a jump of more than 30 percent.
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US E-Sports Advertising Revenue to Top $200 Million by 2020: eMarketer
From beer brewers and computer companies to mortgage lenders and sports apparel makers, brands across the spectrum are trying to figure out how best to market to e-sports fan.
-
Amazon Rules US E-Commerce, as Walmart Gains: eMarketer
Amazon's sales are likely to grow a robust 30 percent and its market share is likely to grow to 48 percent of online retail sales.
-
Video Ad Business Booming in the US, Says eMarketer
Video ads will account for a quarter of overall digital ad spending this year, the market tracker predicted.
-
Snapchat Preferred by US Teenagers Over Facebook, Instagram: eMarketer
Snapchat is the most preferred social networking platform among US teenagers, surpassing the user base of Facebook and Instagram in that age-category, says a new study.
-
Netflix Effect: eMarketer Report Finds Cord-Cutting Accelerates in US Market
The report by the research firm eMarketer found the number of "cord-cutters" who have cancelled pay TV service will climb 32.8 percent this year to 33 million.
-
Uber Growth in US Slowed After Year of Scandal, Says eMarketer
eMarketer based its analysis on data from Uber and Lyft, such as trip numbers and app downloads, as well as customer surveys from researchers at JP Morgan and other firms.
-
Online Travel Services Quickly Gaining Traction in India, Finds eMarketer
A forecast by marketing research firm eMarketer says services on the travel space benefited from demonetisation.
-
Snapchat, Instagram, Facebook Boosting Augmented Reality Market: eMarketer
A new report by eMarketer said some 40 million Americans will engage with augmented reality monthly in 2017, up 30 percent over last year.
-
Indian Tablet Users May Reach 40 Million in 2015: eMarketer
The firm estimates the number of tablet users in India to grow by 24.8 percent in 2015 to touch 40.4 million.
-
Microsoft to Pass Yahoo for First Time in Advertising Revenues: eMarketer
The survey by eMarketer represents a setback for Yahoo's effort to return to its glory days as an Internet pioneer.
-
Slump in Advertising Sales Drags Revenue Down at Yahoo
"Our top priority is revenue growth and by that measure, we are not satisfied with our Q2 results," CEO Mayer said.
-
Twitter Considers Management Shake-Up Due to Lacklustre Growth: Report
A report says the growth combined with a recent large stock sale by Rowghani have prompted Twitter to evaluate the need of a COO.
-
India to Have Third-Largest Twitter Population by 2014: Study
eMarketer projected that by 2018, Twitter will grow 10.7 percent to reach almost 400 million users globally.
-
Nearly 400 Million Twitter Users Estimated by 2018: Study
Twitter Inc's messaging service will have close to 400 million global users by 2018, mostly in Asia, Latin American and the Middle East, consulting firm eMarketer estimated on Tuesday, far short of the 1 billion once expected.
-
Instagram closing gap with Twitter in US: Survey
According to eMarketer nearly 35 million people in US accessed Instagram at least once each month as of the end of 2013, a jump of more than 30 percent.
