Student activists of the BJP have attacked the anchors of MTV's Roadies show.
Activists from the Akhil Bhartiya Vidyarthi Parishad (ABVP) waylaid anchors of the popular reality show and blackened their faces claiming the show used derogatory language.
The anchors were participating in a promotional rally in the city.
The ABVP later issued a statement saying we will not tolerate derogatory language and humiliation of women in TV shows.
"We will not tolerate derogatory language and humiliation of women in TV shows. If such language and shows continue, then the artists will have to face opposition from us across the country," an ABVP statement said.
The show's anchors have not registered a police complaint, choosing instead to issue a statement.
"Anchor Raghu Ram said I have never defended or tried to justify myself to anybody, and I don't plan on starting now. This is regular in the life of public figures and political parties are looking for publicity," the statement said.
The question now is whether the police and state government will crack down on this very public display of cultural censorship, something that rears its head in Maharashtra all too often.