Now 'Rahul Milk' to counter Narendra Modi's 'Chai pe Charcha' campaign

Updated: February 22, 2014 14:38 IST

In this political season, it is the competition of beverages.

Now \'Rahul Milk\' to counter Narendra Modi\'s \'Chai pe Charcha\' campaign
With BJP's prime ministerial candidate Narendra Modi luring people with free tea at his 'Chai pe Charcha' (discussion over tea) stalls, the Gorakhpur unit of the Congress in Uttar Pradesh has come up with its own counter drink - 'Rahul Milk'. Read more
Now \'Rahul Milk\' to counter Narendra Modi\'s \'Chai pe Charcha\' campaign
Packaged in plastic glasses with a picture of Congress vice president Rahul Gandhi on them, 'Rahul Milk' is being served at booths in 19 blocks of the district, Sayed Jamal of the Gorakhpur Congress said.
Now \'Rahul Milk\' to counter Narendra Modi\'s \'Chai pe Charcha\' campaign
"Zehreele chai nahi, meetha doodh pilayenge, desh ke naujawano ko pehelwan banayenge (Instead of poisonous tea, we will serve sweet milk to make the youth of the country healthier)," is the slogan displayed on the booths.
Now \'Rahul Milk\' to counter Narendra Modi\'s \'Chai pe Charcha\' campaign
However, the effort lacked consistency and failed to live up to the hype.
Now \'Rahul Milk\' to counter Narendra Modi\'s \'Chai pe Charcha\' campaign
It also lacked sanction from the state Congress leadership.
Now \'Rahul Milk\' to counter Narendra Modi\'s \'Chai pe Charcha\' campaign
Locals have dismissed it as a one-off event that took place three days ago and hasn't happened since.
Now \'Rahul Milk\' to counter Narendra Modi\'s \'Chai pe Charcha\' campaign
Unlike the Chai pe Charcha campaign that gives people a chance to question Narendra Modi, there is no such interaction with Mr Gandhi.

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