The latest Amul advertisement is inspired by the race to the Presidency between Pranab Mukherjee and PA Sangma. Mr Mukherjee, the ruling UPA's candidate for next month's Presidential elections, resigned today as the Finance Minister.
Mr Sangma, a former Congressman, is a senior leader of the NCP, which is a UPA ally. His own party has disowned his candidacy.
But Pro-bun or Sangmaska, India is unanimous in choosing Amul.
Coming Up: Amul's latest ad on the Mamata-Mulayam combine