Customers are given cups of coffee as they queue up in Hanover Square to buy Apple iPhone 5 handsets at the company's store on nearby Regent Street in London.
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features of the new camera and iSight during an introduction of the new iPhone 5 at an Apple event in San Francisco.
Compared with the closest competitor, Samsung's Galaxy S III, the iPhone's screen is still smaller (the S III is 4.8 inches, compared with the iPhone 5's 4 inches).