Poonam Pandey: No one had ever heard of this Kingfisher Calendar model until she made her now infamous promise to strip naked if India won the 2011 Cricket World Cup. They did, she didn't. But she'd already cashed in on the publicity that had followed. She appeared on reality show Khatron Ke Khiladi Season 4 and became a celebrity of sorts on Twitter, posting pictures of herself in various stages of undress and a series of outrageous tweets.
In May 2012, a year after she reneged on her promise/threat, Poonam stripped for SRK's Kolkata Knight Riders when they won this year's Indian Premier League. She tops our list of attention-seekers, as somebody who spent a whole Sunday tweeting racy photo after racy photo of herself in a bath tub should.