Enfield, the thump machine
Royal Enfield, a 119-year-old Anglo-Indian motorcycle maker with a cult following, has brought its distinctive bikes into the modern era with new and quieter engines and can't make them fast enough to meet demand.
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Royal Enfield chief executive officer Venki Padmanabhan at the company's Chennai factory. The company sold 74,600 motorcycles in 2011, a 40% increase, all made at its 57-year-old factory in Chennai, and is spending $30 million this fiscal year in a push to double capacity and upgrade manufacturing technology.