BMW launches SUV ‘X1' at Rs 22 lakh

Updated: December 24, 2010 19:03 IST

If you always dreamed of owning a BMW but wanted it to be affordable as well, then the dream has now become more realistic. BMW, the world's famous luxury automobile manufacturer has launched its much-awaited compact sports utility vehicle X1 at a price ranging from Rs 22 lakh and Rs 29.9 lakh (ex-showroom Delhi) across two diesel and a petrol variant. This is certainly exciting news for those who have been waiting for the small SUV from BMW. The model is the cheapest BMW car in India and thus better be called as budget luxury car. BMW India, which has emerged as the number one during the January-November period beating rival Mercedes, says it is betting big on the X1 model and expects it to be the biggest volumes driver in India.

BMW launches SUV ‘X1\' at Rs 22 lakh
If you always dreamed of owning a BMW but wanted it to be affordable as well, then the dream has now become more realistic. BMW, the world's famous luxury automobile manufacturer has launched its much-awaited compact sports utility vehicle X1 at a price ranging from Rs 22 lakh and Rs 29.9 lakh (ex-showroom Delhi) across two diesel and a petrol variant. This is certainly exciting news for those who have been waiting for the small SUV from BMW. The model is the cheapest BMW car in India and thus better be called as budget luxury car.

BMW India, which has emerged as the number one during the January-November period beating rival Mercedes, says it is betting big on the X1 model and expects it to be the biggest volumes driver in India. (Photo: AFP)
BMW launches SUV ‘X1\' at Rs 22 lakh
The new BMW X1 was launched in Delhi in three variants: BMW X1 sDrive18i (petrol), BMW X1 sDrive20d (diesel) and BMW X1 sDrive20d Exclusive (diesel). The petrol version of BMW X1 is equipped with 1.8 litre engine and BMW X1 diesel version is equipped with 2.0 litre engine. The X1 sDrive 1.8i gets its power from a 1995 cc four–cylinder 147.5 bhp petrol motor engine that delivers 20.4 kgm of maximum torque. The X1 sDrive 20d features a 1995 cc four-cylinder diesel engine that delivers close to 174 bhp of power and an impressive 35.7 kgm of maximum torque.
BMW launches SUV ‘X1\' at Rs 22 lakh
The X1 model is based on the 3-Series sedan which will be assembled at BMW India's Chennai plant, where the 3 Series is also built. The X1 range includes rear-wheel drive versions (called sDrive) and permanent four-wheel drive models (called xDrive). The xDrive system is an all-wheel drive system which feeds engine power to both axles of the BMW X1 as the situation requires. As the driver, you can enjoy the X1's power and agility to the full because this system automatically adapts to the terrain you are driving on.
BMW launches SUV ‘X1\' at Rs 22 lakh
The X1 clearly takes some of its styling from other X series models in the BMW range. It's more like a muscular estate car that's compact and attractive on the outside. The new BMW X1 has got a thoughtful design where rising lateral lines lend it a dynamic shape. While short overhangs and a sloping rear windscreen create a sporty, elegant silhouette. At the front, the distinctively shaped bonnet and the three-eye look of the headlights make for a striking impact, while the L-shaped taillights in conjunction with the horizontal flow of lines visually broaden the rear.
BMW launches SUV ‘X1\' at Rs 22 lakh
With regard to X1's interiors, BMW says: “Everything in the cabin of the new BMW X1 is geared towards one simple goal: intuitive operation with the maximum feel-good factor. The entire cockpit is oriented towards the driver and guides the eyes to the road ahead. The raised seating position provides a particularly good overview, including of the interior: high-end materials, perfectly attuned colours, outstanding workmanship, and many convenient details.”
BMW launches SUV ‘X1\' at Rs 22 lakh
Coming to the safety part, BMW X1 comes with adaptive headlights, auto-beam, upgraded suspension system and various other standard features. The braking system of BMW X1 consists of Anti-lock Braking System (ABS), Automatic Stability Control (ASC + T), Cornering Brake Control (CBC), Dynamic Brake Control (DBC), Dynamic Traction Control (DTC) and Electronic Brake-force Distribution (EBD). (Photo: AFP)
BMW launches SUV ‘X1\' at Rs 22 lakh
According to the latest Society of Indian Automobile Manufacturers figures, BMW sold 5,345 units compared to 5,109 units sold by Mercedes Benz during Jan-Nov period this year. Commenting on the overall growth of the luxury car market in India, BMW India President Andreas Schaaf said: "India is still a growing market, it is not yet matured and we are creating market with the launch of new vehicles. If the market continues to grow at 25 per cent, in ten years time India will be among the top 10 markets of BWM globally." (Photo: AFP)
BMW launches SUV ‘X1\' at Rs 22 lakh
BMW X1 will come in colors like Black Sapphire, Cashmere Silver, Cashmere Silver, Graphite Blue, Space Grey, Space Grey, Sparkling Bronze, Titanium Silver, Vermilion Red, Deep Sea Blue and Marrakech Brown.

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