BMW launches Mini in India

German luxury car maker BMW has launched its iconic Mini in India, which also happens to be the 100th market for the car.

The Mini will come in five variants—Cooper, Cooper S, Cooper Convertible, Cooper S Countryman and Cooper S Countryman High—and will be priced upwards of Rs 25 lakh, pitting it against the Volkswagen Beetle.

The car, which was unveiled at the auto expo in January, will roll out from its showroom in Mumbai next month.

Unlike the XI, X3 and 3 and 5 Series, which are assembled in India, the Mini will be imported as a completely built-up unit.

The company has received bookings for around 100 units and plans to focus on establishing the Mini brand in India this year.